A Midwest transplant, living and working in New York City since 2006. Passionate about helping organizations and individuals build and grow their online presence through websites and new media. Uniquely positioned to understand the needs of non-profit organizations, particularly those centered on historic preservation, architecture and urban design and planning.

CONTACT:  cristiana.a.pena@gmail.com


EXPERIENCE

Chief Social Media Coordinator     CIRCA     October 2013 – Present : New York, New York
Collaborate with site founder to cultivate audience of historic house enthusiasts via social media; drive traffic towards website featuring real estate listings of historic properties.

Balance social outreach across multiple platforms; monitor direct communications and relevant trending topics, acting as catalyst for fresh and unique conversation and inspiring new friends and followers
(More about CIRCA)

Executive Director    James Marston Fitch Charitable Foundation     Dec 2014 – Present : New York, New York
www.fitchfoundation.org

Director of Programs     Woodlawn Conservancy     October 2012 – August 2014 : Bronx, New York

Develop, promote and execute slate of public programs to highlight the architectural, cultural, historical, and natural resources of a National Historic Landmark site (The Woodlawn Cemetery, founded 1863)

Cultivate strategic partnerships to bring new and diverse audiences to the Cemetery; broaden organizational awareness/perceptions of the Cemetery as an “outdoor museum/laboratory” and cultural resource; increase community participation

Define institutional messaging disseminated across both print and digital collateral (twice-yearly appeal letters; monthly eNewsletters; daily posts to various social channels); liaise with media contacts to promote Conservancy activities

President     Preservation Alumni, Inc.     New York, NY
February 2013 to 2014; Treasurer 2009-2013; Member since 2008
Manage network for graduates of Columbia University’s Historic Preservation program; provide alumni with opportunities for dialogue among allied disciplines, volunteer service, unique historic site visits, social events for networking

Oversee selection of student scholarships and charitable gifts to enhance the Historic Preservation student experience

Adjunct Professor     Drew University     Spring 2013 : Madison, New Jersey
“HP + Tech” course in the Historic Preservation Certificate Program; guide students through an overview of tech tools available to community non-profits to enhance their outreach, streamline their constituent management, and engage them in trending and relevant discourse related to their affiliated sites/organizations

Multiple Leadership Positions     LANDMARK WEST!     New York, New York
Interim Executive Director (April 2012 – October 2012)
Director of Preservation (2011 – October 2012)
Director of Community Outreach (2008 – 2011)
Graduate Intern (2007 – 2008)
Evaluate proposed work to landmark buildings and designated scenic landmarks; lead outreach to architects and design professionals, contractors and homeowners; draft public statements and present at public hearings of various city agencies

Strategize and provide critical leadership on advocacy campaigns; represent organization at community meetings (providing statements at public forums/hearings, neighborhood alliances, block associations, etc.) and events (conferences, street fairs, etc.) throughout the city

Manage social media identities; foster thoughtful dialogue with constituents and community leaders; cultivate and maintain press relations

EDUCATION
Columbia University, 2008     New York, New York
M.S. in Historic Preservation     Recipient, Oral History Thesis Prize

The Pennsylvania State University, 2005     State College, Pennsylvania
B.A. in Art History; Architectural History Minor     Cum Laude

TECHNICAL SKILLS
Adobe Creative Suite, Microsoft Office, Joomla CMS, CiviCRM, WordPress, Email marketing (Wild Apricot, MailChimp, Constant Contact), Social media (Facebook, Twitter, Instagram, HootSuite, Buffer), Blogger, Tumblr, MindMixer

PROFESSIONAL AFFILIATION
Preservation Alumni, Inc.
Network for graduates of Columbia’s Historic Preservation program